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B2B Sales

+2

The best discovery calls don't start with a question

Aug 4, 2026

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3 min read

The best discovery calls don't start with a question

Why leading with a perspective beats leading with a question, and what that demands of you

Dave Rubinstein
Dave Rubinstein
The interview didn't end when you hung up

Aug 1, 2026

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2 min read

The interview didn't end when you hung up

The follow-up is the part of the interview you actually control.

Dave Rubinstein
Dave Rubinstein

B2B Sales

+3

Better to Be Wrong Than Quiet

Jul 28, 2026

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2 min read

Better to Be Wrong Than Quiet

Why guessing gets you the truth in a sales call, and open-ended discovery questions get you "I don't know."

Dave Rubinstein
Dave Rubinstein

B2B Sales

+2

Comment, Don't DM

Jul 28, 2026

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3 min read

Comment, Don't DM

How I booked 15-20 meetings a week on LinkedIn without automation, DMs, or a single cold sequence.

Dave Rubinstein
Dave Rubinstein

B2B Sales

+3

Founding AE Jobs Feel Impossible. It's Not You.

Jul 10, 2026

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3 min read

Founding AE Jobs Feel Impossible. It's Not You.

The person the founder wants usually isn't the person who wants their startup.

Dave Rubinstein
Dave Rubinstein

Before It Scales

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